This is a fascinating concept – “One Concept in 5 Levels of Difficulty”.
The speaker Bettina Warburg, is here incredibly adept at changing pitching tone and vocabulary to the listener’s level, but also consistently relating it to the existing understandings, experiences and worldview of the listener.
Burger King released an ad in the US with a clever ploy.
The BK employee acknowledges the time constraints he is under before revealing that he has ‘an idea’.
“Okay Google,” he begins, the phrase which triggers any compatible devices to read aloud the definition gathered from the website at the top of the corresponding Google search “what is the Whopper Burger?”
Initially, the gambit was successful, as presumably the company knew, the phrase successfully activated the feature on compatible products in homes across America. Slight problem – trolls.
Those looking for kicks, presumably the good folks over at /b/, edited the Wikipedia article in order to get the new, fecicious definition to be read out instead – that the whopper was made of “child” and contained cyanide.
Their fun was cut short when Google, who were not consulted about the ad, made sure that the phrase no longer activated the feature.
“The fruits of the Internet, without the guts”
Do know what T.A.S.E.R stands for?
Oh yes, it’s an acronym.
It’s Thomas A Swift’s Electric Rifle, a 1911 Book which just so happened to be a childhood favourite of Jack Cover, the Taser’s inventor.