Thought: A Scientific Approach

I work in the Learning Zone at Central Saint Martins, which accommodates a staggeringly disproportionate amount of student printing, especially so towards deadlines.

Frustrations run high as the pressure mounts. When a student has spent the last 4 or 5 hours staring at a monitor often making minute changes to their work, and then when they send it to print and it doesn’t reproduce on paper how it showed up on screen nor how they were expecting, they can be understandingly devastated.

Beyond the basic logistical issues people come up against – which printer to send to, accidentally setting double-sided or mono when it should have been colour, there is a lack of appreciation into the work that must go into a successful print.


OLYMPUS DIGITAL CAMERABut there is a fault shared by the majority in their approach to printing. One should not simply think of all the work as done in the software, and then printing simply as a case of hitting the button and being done – a thoughtful, considered approach that can adapt will necessarily produce a better print, that looks closer to how you wanted it to look.


One must learn about colour, and ink, and colour spaces.





It’s not enough to think in-depth¬†about the bulk of the process, it must be thought in depth the entire way through. A commitment to the end result.